2NE1 are wearing an expensive outfit for their latest music video "Lonely". Most of the clothes they wear are pieces from brand Balmain Spring 2011 ready-to-wear collection. Balmain is one of the most expensive high-end brands which are also worn by world musician such as Kanye West, Madonna, Beyonce, and Rihanna.
The total cost of 2NE1’s wardrobe for their “Lonely” music video comes out to about 200 million won (~$183,800 USD), but the production costs of the music came in lower at 150 million won (~$137,800 USD). Therefore, the wardrobe for the music video actually exceeded the production costs for the music!
This type of dedication to their outfits is nothing new though, as Park Bom previously received much attention for the $20,000 Alexander McQueen dress in her “Don’t Cry” music video.
Park Bom (박봄) performed her all-kill single, Don't Cry. The star opted for yet another Balenciaga Spring/Summer 2011 outfit.
About Balmain
Pierre Balmain founded his Parisian fashion powerhouse in 1945, and dressed such style icons as Ava Gardner and Brigitte Bardot. After his death in 1982, a slew of designers including Oscar de la Renta took the helm, and the brand is now considered the cool girl's destination for ornately embellished outerwear, spray-on leather pants and directional tough-luxe dresses.
Shopping Balmain from style and net-a-porter
Photos of 2NE1 in single Lonely and their fashion :
ParkBom wore a Balmain top with a Balenciaga houndstooth printed skirt from Spring/Summer 2011 as well as a pair of white high heels.
The Eyelet-Embellished Printed Cotton T-Shirt is sold out on Net-A-Porter US for USD$2045.00, sale USD$1022.50. Retailing for £945.00 on Net-A-Porter International/UK.
Watch 2NE1 wears Balmian Fashion in single Lonely Music Video here
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